Fantasy Football SuperDraft Presented by Las Vegas

FANTASY FOOTBALL SUPERDRAFT PRESENTED BY LAS VEGAS

VIP PARTIES TO INCLUDE HOSTS MOLLY SIMS at PURE,

STACY KEIBLER at JET AND SHANNON ELIZABETH at LAX

with ESPN�S MATTHEW BERRY AND SPECIAL PERFORMANCES BY

FLO RIDA AND GEORGE CLINTON AND THE P FUNK BAND

SUPERDRAFT WEEKEND, AUGUST 27^TH � 30^TH, TO ALSO INCLUDE CUSTOMIZED DRAFT ROOMS,

TAILGATE CONCERTS, POOL PARTIES AND VIP ACCESS THROUGHOUT LAS VEGAS

LAS VEGAS, August 6, 2009 � Fantasy Football SUPERDRAFT presented by Las Vegas is the premiere destination for fantasy football fans to come together and draft their fantasy teams in true Las Vegas style with a weekend full of VIP events hosted by Molly Sims, Stacy Keibler and Shannon Elizabeth. SUPERDRAFT is coming to Las Vegas as part of the inaugural Fantasy Football weekend on August 27^th � 30^th.

SUPERDRAFT weekend will be complete with live concerts, exclusive events and customized draft rooms. The SUPERDRAFT wristband package ($75) will feature over ten hotel partners each offering exclusive SUPERDRAFT promotional rates as well as access to parties including: a VIP party at PURE hosted by Molly Sims, a VIP Party at JET hosted by Stacy Keibler and a VIP Party at LAX hosted by Shannon Elizabeth.

The weekend will kick-off with a Commissioners Corner featuring ESPN�s Sr. fantasy analyst Matthew Berry � �The Talented Mr. Roto�, and will include custom-designed draft rooms at The Hard Rock Hotel & Casino and other high profile venues. Additional highlights for SUPERDRAFT weekend include tailgate parties with performances by Flo Rida and George Clinton and the P Funk Band as well as �overtime� pool parties.

The official schedule of events for the Fantasy Football SUPERDRAFT weekend includes:

• Thursday, August 27, 2009



10:00PM VIP Party hosted by Stacy Keibler at JET nightclub at The Mirage Casino Hotel


• Friday, August 28, 2009



5:00 � 7:00PM Commissioner�s Corner with brief run-down of the Draft Room presented by ESPN sr. fantasy analyst Matthew Berry

9:00 � 11:00PM Tailgate Concerts that include George Clinton and the P Funk Band at The Hard Rock Hotel & Casino

10:00PM VIP Party hosted by Shannon Elizabeth at the LAX nightclub at Luxor Hotel

(MORE)



• Saturday, August 29, 2009



9:00AM � 10:00PM SUPERDRAFT Draft Room #1 � The Hard Rock Hotel & Casino



10:00PM VIP Party with Molly Sims and a performance by Flo Rida � PURE nightclub at Caesars Palace. Special appearance by Gary �Baba-Booey� Dell�Abate from The Howard Stern Show


• Sunday, August 30, 2009



11:00AM �Overtime� Pool Event #1 � REHAB at The Hard Rock Hotel & Casino


11:00AM �Overtime� Pool Event #2 � BARE Pool Lounge at The Mirage Hotel







For more information, please go to www.lasvegasfantasysuperdraft.com.


Participating hotels include: Mandalay Bay Resort & Casino, The Hard Rock Hotel & Casino, The Mirage Casino Hotel, Caesars Palace, The Palms Casino Resort, MGM Grand Hotel & Casino, Luxor Hotel & Casino, The Venetian Las Vegas Hotel Casino, Wynn Las Vegas, Rio All-Suite Hotel & Casino Las Vegas, Planet Hollywood Resort & Casino, Paris Las Vegas, and Bally�s Las Vegas.


Brand Interaction Group (BIG), the creator and producer of SUPERDRAFT, is the industry leading Brand Engagement Firm. BIG creates measurable and mutually beneficial platforms for brands and consumers to interact within high profile and highly-trafficked environments. Founded by Eric Simon, a former magazine publishing executive for Maxim and Blender Magazines, and Tim Mooney, a 25 year veteran in the hospitality industry, BIG has successfully leveraged and combined the branding and hospitality categories to provide consumers with unique and unparalleled brand access.


Bookem Danno Productions was founded by former Special Events Director for Maxim Magazine, Dan Parente. While at Maxim, Dan helped to create what would become �The Maxim Party� including the Maxim Super Bowl Parties, the Maxim Hot 100 Parties as well as hundreds of others. Since its inception, Bookem Danno Productions has already booked talent for and / or produced many high profile events including Mont Blanc�s 100th anniversary event, ESPN Magazine�s Summer Fun and NFL Pre-Draft parties, Milk Bone�s 100th Anniversary event, Rolling Stone�s 40th Anniversary event, the annual Coors Light Super Bowl parties and much more.






About the LVCVA

The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 140,000 hotel rooms in Las Vegas alone and more than 9.8 million square feet of meeting and exhibit space citywide, the LVCVA mission centers on attracting ever-increasing numbers of leisure and business visitors to the area. For more information, go to www.lvcva.com or www.VisitLasVegas.com


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CONTACT:

Joanna Cichocki / Lauren McGee

BNC PR

Ph (310) 854-4800

[email protected] / [email protected] or [email protected]







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