Fantasy 2018 Target Shares: Arizona Cardinals

Fantasy 2018 Target Shares: Arizona Cardinals
By Chet Gresham, @ChetGresham

In this series, I’ll be looking at target shares for each NFL team. I will give you the two target leaders from last season, their target share for their team and how many targets they had. Then I’ll take a look at who should be the target leaders for this year and give my projections for each player. This is a good way to see who should have an opportunity this year and maybe give us some fantasy insight into each group of receivers.

Arizona Cardinals

Last Season Leaders:
    Larry Fitzgerald — 0.27 — 161
    Jaron Brown — 0.12 — 69

Last season was all Larry Fitzgerald, as he finished third in overall targets and seventh in team target-share. He had little competition for targets with Jaron Brown, J.J. Nelson, John Brown and David Johnson all missing time.

Johnson will return this season, but Jaron and John Brown are both gone and J.J. Nelson has never topped a 12-percent target share. Christian Kirk should be able to carve out a spot for himself, although in the end, the bulk of targets will go to Fitzgerald and Johnson. In 2016 when Johnson broke out and caught 80 passes, he had a 19-percent market share, while Fitzgerald had a 24-percent share. If both stay healthy, that should again be a good spot to project them. We should see fewer overall targets for Fitzgerald, as Arizona’s running game should be better and he could lose some targets to Johnson.

Target Projections:
    Larry Fitzgerald — 0.24 — 133
    David Johnson — 0.20 — 111

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