NFL

Thirty years ago, asking someone in Berlin or São Paulo about the NFL would have earned you a blank stare, maybe a shrug. Today it’s a different story entirely. Stadiums abroad sell out in minutes, jerseys show up on European high streets, and message boards buzz at 3 a.m. local time because a game just…

  Australia finally got a real NFL game. On Friday 11 September 2026, at 10:35am AEST, the San Francisco 49ers met the Los Angeles Rams at Melbourne Cricket Ground — first regular-season fixture ever staged in this country, streamed worldwide via Netflix. For local fans who spent years watching at odd hours, kickoff arrived during…

The 2025 NFL season generated $2.7 billion in team-level sponsorship revenue, an 8% jump from the prior year’s $2.49 billion, according to SponsorUnited. That figure does not include league-level deals. NFL sponsorship is now the largest revenue stream of its kind in American professional sports, and the 2026 offseason reshuffled the category that grows fastest…