Fantasy 2018 Target Shares: Arizona Cardinals
By Chet Gresham, @ChetGresham
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In this series, I’ll be looking at target shares for each NFL team. I will give you the two target leaders from last season, their target share for their team and how many targets they had. Then I’ll take a look at who should be the target leaders for this year and give my projections for each player. This is a good way to see who should have an opportunity this year and maybe give us some fantasy insight into each group of receivers.
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Arizona CardinalsLast Season Leaders:
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Larry Fitzgerald — 0.27 — 161
Jaron Brown — 0.12 — 69
Johnson will return this season, but Jaron and John Brown are both gone and J.J. Nelson has never topped a 12-percent target share. Christian Kirk should be able to carve out a spot for himself, although in the end, the bulk of targets will go to Fitzgerald and Johnson. In 2016 when Johnson broke out and caught 80 passes, he had a 19-percent market share, while Fitzgerald had a 24-percent share. If both stay healthy, that should again be a good spot to project them. We should see fewer overall targets for Fitzgerald, as Arizona’s running game should be better and he could lose some targets to Johnson.
Target Projections:
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Larry Fitzgerald — 0.24 — 133
David Johnson — 0.20 — 111
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