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A Letter From Walt:

I've made a promise throughout the 22 years of running that all of the content produced on this Web site would be completely free. Because of employee salaries, ridiculous corporate taxes and Web hosting costs, maintaining has been expensive. Losing advertising during the pandemic didn't help matters, so we've had to increase the number of advertisements on this Web site to compensate.

I will not install a paywall, but there is another alternative that has been proposed to me by dozens of readers during the past couple of years: an option to pay for an ad-free experience on the site. Thus, we're launching WalterFootball Premium. It'll contain the same content, but you'll be able to navigate the Web site without dealing with any ads, as long as you're signed into your account. We've discussed adding other elements to WalterFootball Premium down the road, such as a private discord, but that is not available just yet.

We had some debate about what the cost for WalterFootball Premium would have to be. I initally thought $9.99 per month would offset the costs, but after crunching the numbers, $7.99 per month is definitely feasible. I understand that this might be frustrating for some of you who don't want to pay, but because of increasing costs, it's a necessary fee for us to maintain the site if people stop seeing advertisements.

We've decided to launch WalterFootball Premium this weekend and give everyone a preview of what it would look like. To access WalterFootball Premium this weekend without paying anything, simply log into your account, or if you don't have one, create an account via the link in the top menu.

Walter Cherepinsky

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